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EICMA 2023

Trilobite Motorcycle Jeans

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Trade Fair:

EICMA 2023

Customer:

Bikers Crown, s.r.o.

Area:

Fashion

Designer:

Gian Maria Pisoni (Effetre Allestimenti)

Location:

Milano

We created the exhibition display for Trilobite® motorcycle jeans — on the occasion of EICMA 2023 in Milan.
Focusing on the theme "There is no planet B: ride green, ride safe!", our exhibit design reflects our joint commitment to sustainability and safety. While the exhibition booth features advanced technological details and an immersive experience, the "green" theme is centralized in the Trilobite apparel on display: eco-sustainable materials, design innovations, and low-impact solutions characterize the collection, offering a clear vision of how passion for motorcycles can embrace a sustainable approach. An ode to eco-friendly and safe riding, with Trilobite and Effetre at the forefront of shaping a responsible future in the world of motorcycling.
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