TUTTOFOOD 2026: strategy in B2B agri-food

Why a strategic stand really makes a difference in B2B agri-food

From May 11 to 14, 2026, in Milan, TUTTOFOOD returns, the leading B2B trade fair for the entire agri-food ecosystem.

It is not an event aimed at end consumers: the audience is made up of buyers with real purchasing power – distributors, importers, large-scale retail (GDO), food service operators and specialized professionals from all over the world.

In this context, simply being there is not enough. You need to stand out in a clear, professional and strategic way.

Why a stand makes the difference at a B2B trade fair

At a trade fair like TUTTOFOOD, time is limited and decisions are made quickly. The stand becomes a true commercial working tool. An effective exhibition stand must:

• Enhance the product and the brand positioning
• Communicate solidity and reliability
• Encourage dialogue with buyers and partners
• Organize spaces to support negotiations

It is not just a matter of aesthetics, but of strategic positioning.

Effetre’s experience in the agri-food sector

Effetre designs exhibition stands for B2B food & beverage trade fairs in Italy and abroad, supporting companies operating in both national and international markets.

At Cibus (Parma), for CILENTO – a historic family-run company specializing since 1956 in Mozzarella and Burrata di Bufala – we created a space capable of conveying tradition, quality and territorial identity, facilitating meetings with international buyers.

At Anuga (Cologne), for Latteria Sociale Mantova (LSM Group) – a leader in Italy in the production of Grana Padano and the marketing of Italian PDO cheeses since 1929 – we developed a stand designed to support an authoritative international positioning in a highly competitive environment.

Different experiences, same goal: turning exhibition space into a concrete business tool.

Looking ahead to TUTTOFOOD 2026

Participating in TUTTOFOOD means entering a global arena where innovation, tradition and market dynamics meet.
Effetre provides:

• Experience gained at leading agri-food trade fairs
• Design tailored to B2B needs
• Attention to visual impact and commercial functionality
• Complete project management, from concept to execution

Because at a B2B trade fair, a stand is not a detail. It' i's a strategic choice.

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Are you taking part in TUTTOFOOD 2026?

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