MCE 2026: turn your stand into a business and visibility tool

Taking part in MCE – Mostra Convegno Expocomfort means much more than simply occupying an exhibition space: it is an opportunity to present products and services to a highly qualified audience, build strategic partnerships, and position your brand on an international scale.

For companies operating in the HVAC+R, renewable energy, energy efficiency and water sectors, MCE has represented for over 60 years the ideal meeting point with professionals who design, install and deliver systems and solutions for comfort in residential, commercial and industrial environments.

To achieve all this, there is one element that truly makes the difference: the stand.
This is where visitors immediately perceive a company’s identity, the quality of its products and the level of innovation behind them. That is why a custom-designed exhibition stand is essential to maximise return on investment and attract the right clients.

Effetre has already supported several companies at this event, transforming each project into a strategic and effective communication tool.

Exhibition stand design for MCE – Mostra Convegno ExpocomfortE

Recuperator – A high-impact visual stand

For the company specialising in air-to-air plate and rotary heat recovery units, Effetre designed a stand that instantly communicates the technology behind the products. Dynamic LED lighting simulates the flow of energy from the recovery unit to the outside world, turning the product’s operation into a visual and immersive experience.

Recuperator – An experiential stand

In a second edition, the stand becomes a real journey inside the products themselves. The fins of the heat recovery units are scenographically recreated and move with the airflow, surrounding and guiding visitors through the space. A large stand that combines strong visual impact with functionality, enhancing both the products and the visitor experience.

Polar Air – Small stand, strong personality

For Polar Air, part of the Polar Global HVAC Systems group, Effetre created a compact yet highly distinctive stand. Thanks to ambient lighting effects and backlit panels, the bold graphics immediately capture attention. Optimised spaces and a well-balanced product layout show how even a small stand can be extremely effective.

Why choose Effetre for MCE – Mostra Convegno Expocomfort 2026?

Taking part in Mostra Convegno Expocomfort requires careful planning and an exhibition stand capable of clearly communicating a company’s values.
Effetre supports its clients at every stage, from design to stand construction, with a strong focus on aesthetics, functionality and communication impact.

If you are planning to exhibit at MCE 2026 and want to make the most of your products, your brand and your message, don’t leave anything to chance: your stand is the first point of contact with potential clients and a key opportunity to stand out from the competition.

Contact us today to design your bespoke exhibition space and secure the most effective presence at the show.

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