How to stand out at Host Milano? The value of a custom-designed stand

In a highly competitive sector like the hospitality industry, participating in an international event like HostMilano is not enough. Every company exhibiting at this trade fair does not just present a product, but tells a vision, a style, a promise. And it is precisely the exhibition stand that is the first tool for conveying all this clearly, effectively and memorably.

At HostMilano, every detail counts: the layout of the space, the choice of materials, the technological solutions, the balance between aesthetics and functionality. It is in this context that the expertise of a partner like Effetre comes into play, able to create tailor-made exhibition stands designed to enhance the identity of each brand.

Effetre at HostMilano: three stands, three success stories

During the last edition of HostMilano, Effetre was responsible for the design and realisation of three exhibition stands for clients coming from different worlds, but united by the need to stand out:

• RBA Design, an agency that works for brand identities through Strategy, Packaging design, Retail design and Digital design with a technical and essential space, emphasised the professional and reliable character of its work.
• Spiegelau, a renowned brand in professional glassware, chose a refined setting to enhance the quality of its materials and the precision of its shapes. An elegant stand, perfectly consistent with the brand's image.
• Sumisura, specialising in plates and table accessories, focused on a clean and modern concept, in which the product è is at the centre of a clear and effective visual narrative

From the idea to the space: the Effetre method

Each stand is born from a dialogue with the customer. Effetre analyses objectives, audience, products and positioning, to translate all this into a coherent, functional and impactful space. From design to realisation, every stage is carefully followed, even at major international events such as HostMilano.

If you are thinking of taking part in a trade fair in the hospitality, catering or food service sectors, and want to make the most of your exhibition presence, choose an exhibition set-up that can truly represent your identity.

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