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Fiera — Salone del Mobile

Exhibition booth design for
Salda 1870

Area — Furniture & Home

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Trade Fair:

Salone del Mobile

Customer:

Salda Arredamenti Srl

Area:

Furniture & Home

Location:

Milan

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For the Salone del Mobile / Design Week in Milan, SALDA Arredamenti needed to transport visitors into its own vision: a space that doesn't display products, but tells a story. The project was developed around the theme La Chambre Privée, creating inhabited, intimate and cohesive rooms, in collaboration with Iksel Decorative Arts for the wallcoverings.

  • Single-room concept, articulated into distinct and narrative spaces
  • Collaboration with Iksel Decorative Arts for the wallcoverings
  • Use of colour as a structural and identity-defining element
  • Furniture and decoration as a unified language
  • Private boutique atmosphere, far from the traditional exhibition logic

The result is a stand you move through the way you visit a home: slowly, attentively, letting yourself be drawn in.

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