Corner display
Thais Bernardes

Thais Bernardes needed to showcase her jewelry at the Coin store on Piazza Cinque Giornate in Milan, in a section already occupied by other brands and displays. The project was developed as a fully customized display corner, created in accordance with the brand’s guidelines.

• shapes, colors, and materials defined by the Thais Bernardes identity
• structure featuring a gold-plated logo
• glass display cases with integrated LED lighting
• interiors lined in the brand’s signature shade
• located at the entrance to the store

The result is a corner that is instantly recognizable, even in a space shared with many other brands.

Custom display corner for Thais Bernardes — Coin Milano

In a department store, where space is shared and the layout is predetermined, the challenge is to stand out: each brand has only a few square meters and a single element on which to build its presence.

For Thais Bernardes, Effetre created a fully custom display corner, designed according to the brand’s guidelines: the shape of the counter, the color of the surfaces, the finish of the logo, the glass display cases with LED lighting, and the interiors lined in the same shade. Every choice was carefully calibrated to make the corner immediately recognizable even from a distance.

Its location has reinforced its function: the display corner is the first element visitors encounter upon entering the department, effectively serving as the brand’s showcase within the store.

Custom displays and brand corners are one of Effetre’s specialties: elements custom-designed to fit into existing spaces without requiring structural changes and in keeping with the client’s visual identity.