Exhibition booth setup for
Cilento 1956 Cheese factory

Cilento Spa is a family business specializing in the production of fresh dairy products in the Italian tradition.
Over the years, it has grown from a small dairy to a modern food industry now in its third generation, without ever losing sight of tradition and quality.

For this exhibition event, the company's main objective was to come up with an impactful booth that would reinforce the visual identity of the brand. For this reason, special attention was paid to respecting the color palette and the choice of materials and finishes.

The glossy white lacquered floor, together with all the white-colored furniture elements, by contrast, brought out the main color of the brand. The exterior walls were entirely clothed in melamine panels on which a glossy laminated adhesive vinyl print was applied.

The decision to allocate a large portion of the booth to reception and negotiation is evident, demarcating the entire perimeter with a bright line that draws the visitor's attention.

The display elements and dividers of the lounge areas were made with the same finish with which the rest of the booth was dressed. Such graphic continuity not only served the purpose of strongly recalling the company's packaging but also allowed visitors to encounter the booth and recognize it among many.