Exhibition stand design for
Alcalain, Casiraghi, Metalarredo
Area — Furniture & Home
Trade Fair:
EuroShop 2026
Customer:
Alcalain
Area:
Furniture & Home
Location:
Düsseldorf
Effetre designed and built the stand for Alcalain, Casiraghi, and Metalarredo, Italian companies with over fifty years of experience in producing modular systems for retail spaces.
The space was conceived to showcase the products and modular solutions, recreating the experience of a real store within the exhibition.
- Product in the spotlight: display systems, racks, and modular structures presented in a linear and orderly manner to emphasize functionality and versatility.
- Clear and readable presentation: a clean and rational layout allowing visitors to immediately understand their use.
- Realistic retail environment: the stand was conceived as a true store, showcasing products in their natural context.
- Space dedicated to dialogue: areas designed to facilitate interaction between the company and industry professionals attending the fair.
EuroShop Stand Design – A Space Designed as a Real Store
At an international trade fair like EuroShop, a global reference for the retail world, the stand must allow visitors to immediately understand how products can be used within a store environment.
The project developed for Alcalain, Casiraghi, and Metalarredo was designed with this goal in mind: create a clear, orderly, and functional exhibition space capable of showcasing modular systems and store fitting solutions.
Upon entering the stand, visitors experienced a true retail environment, where structures, displays, and accessories interacted to demonstrate the various possible configurations in a concrete way.
A design focused on putting the product at the center, facilitating the understanding of the solutions offered, and supporting dialogue with distributors, retailers, and industry professionals from around the world.
Their participation in the fair coincided with a significant moment for the group: the 30th anniversary of the Alcalain brand, the launch of the 15th edition of the catalog, and the restyling of the three companies’ logos.
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