MIDO Stand Design for
Roman Optica
Area — Beauty & Pharma
Trade Fair:
MIDO 2026
Customer:
Roman Optica srl
Area:
Beauty & Pharma
Location:
Milan
On the occasion of MIDO | Eyewear Show, Effetre designed and built the exhibition stand for Roman Optica, a company operating in the eyewear and optical accessories sector.
The stand was conceived to clearly communicate the brand’s identity, enhancing the product and creating an organized, functional, and welcoming space within a highly competitive international environment.
- Product at the center: display organized by lines and categories, designed to facilitate consultation and dialogue with buyers and industry professionals.
- Essential and recognizable design: a clean space, consistent with the brand positioning and capable of conveying reliability and professionalism.
- Functional layout: areas dedicated to product presentation and reserved spaces for business meetings, encouraging negotiations and relationships.
- Clear visual communication: graphics and brand identity elements clearly visible, designed to ensure immediate recognition even within a high-traffic exhibition hall.
Exhibition stand at MIDO – Identity and functionality in balance
The project for Roman Optica demonstrates how a MIDO exhibition stand can become a strategic tool to strengthen brand presence and support commercial objectives.
An exhibition stand design developed to combine clear product presentation, functional spaces, and visual coherence, turning trade show participation into a concrete opportunity for connection and business growth.
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