MIDO trade fair stand design
Esoform

The stand created for Esoform – Eye Care Solutions on the occasion of MIDO | Eyewear Show was designed to clearly and immediately communicate the identity of an Italian company with over a century of experience in the contact lens solutions sector.

Effetre designed a spacious, well-organized, and functional exhibition stand, capable of enhancing products, innovation, and commercial dialogue within a high-attendance international context.

• Clear and readable communication: contact lens care products and solutions displayed in an orderly way, supported by direct and easily understandable graphics, even at first glance.
• Clean and professional design: essential lines and visual language consistent with the brand’s scientific and reliable positioning.
• Dual interaction areas: a reception area for first contact and a large space with tables and seating dedicated to business meetings and dialogue with buyers and industry professionals.
• Functional and well-distributed spaces: a stand designed to manage high visitor flows without compromising comfort and quality of the experience.

Exhibition stand at MIDO – Visibility and relationships at the core

The project for Esoform demonstrates how a MIDO exhibition stand can become a strategic tool to strengthen brand identity, facilitate interaction with international visitors, and support business objectives.

An exhibition stand design developed to combine clear product presentation, functional spaces, and visual coherence, turning the trade fair presence into an effective and recognizable experience.