Stand design for MIDO tradeshow
Lups The Case

The stand was designed to immediately reflect the brand identity of LUPS The Case, a young and dynamic company specializing in silicone eyewear cases, transforming the product itself into an architectural and communicative element.

• Product in the spotlight: LUPS cases become an integral part of the stand, displayed on the walls and used as a decorative and distinctive element.
• Young and dynamic design: vibrant colors, direct visual language, and a style consistent with the fresh and contemporary spirit of the brand.
• Compact yet impactful exhibition setup: a small stand designed to capture attention even in a highly competitive context like MIDO.
• Immediate communication: clear product display and strong brand recognition, designed to facilitate first contact with buyers and international visitors.

MIDO Exhibition Stand for LUPS The Case – Custom Trade Show Stand Project

A project designed to transform an exhibition stand into an effective communication tool, capable of telling the brand story through the product itself. The stand created by Effetre allowed LUPS The Case to stand out at MIDO, highlighting creativity, functionality, and visual identity.

From design to on-site installation, every detail was carefully managed to ensure visibility, coherence, and visitor engagement.