Stand design for Cosmoprof
Product Lab
Area — Beauty & Pharma
Trade Fair:
Cosmoprof Worldwide Bologna
Customer:
Product Lab
Area:
Beauty & Pharma
Location:
Bologna
For Cosmoprof Bologna, ProductLab needed to present multiple brands within a single exhibition space, maintaining distinct yet cohesive identities. The project was developed by creating dedicated display areas, designed to enhance each product line and ensure a clear and intuitive presentation of the offer.
- spaces organised by brand, with a recognisable visual identity
- display units and illuminated showcases to enhance the products
- use of colour to define and separate areas
- warm materials, such as wood, to create a welcoming space
- a central reception area branded ProductLab, acting as a unifying element
The result is a clear, well-organised and functional stand, designed to support interaction with buyers and distributors.
Cosmoprof exhibition stand design for multi-brand presentation
The stand was designed to meet a specific need: to present a portfolio of brands within a single exhibition space, avoiding overlaps while maintaining clarity and ease of navigation.
The division into distinct areas made it possible to create clear visitor paths, allowing each brand to express its identity through dedicated graphics, colours and display elements.
Particular attention was given to product enhancement, through illuminated showcases and integrated LED systems designed to highlight details and packaging.
The presence of a central reception area, branded ProductLab, helped unify the overall space, reinforcing the perception of a structured group and creating a clear point of reference for welcoming visitors.
The use of wood introduced a warm, tactile element, balancing the exhibition layout and making the space more welcoming and recognisable.
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