Trade Show Booth Design for
Anest Iwata

The stand was conceived as an elegant and minimalist architectural space, where every detail — from the clean lines to the essential geometries — was carefully planned to reflect the brand’s technological excellence. Natural textures, high-quality materials, and a neutral color palette were chosen to convey the company’s environmental commitment, while also creating a visual dialogue with its high-tech identity. The result is a sophisticated and balanced space with strong visual impact.

To highlight the brand’s creative and artistic dimension, the stand was enriched with CREO panels, a registered trademark by Effetre. These textured, customizable decorative surfaces are designed to enhance interiors with elegance — from exhibition spaces to offices, museums, and contract environments. Within this project, CREO panels were integrated with subtlety and precision, adding a refined touch to the overall aesthetic.

Every element of the exhibition stand setup was developed to offer visitors an immersive experience — a space that visually and spatially narrates the brand’s vision, defined by high-quality standards and a deep respect for environmental sustainability.