Fiera — AMBIENTE 2025
Trade show set-up for
The Olphactory
Area — Furniture & Home
Trade Fair:
AMBIENTE 2025
Customer:
The Olphactory
Area:
Furniture & Home
Designer:
Effetre
Location:
Frankfurt
The Olphactory is a leading company in the home fragrance sector, with offices in Europe, Mexico, and the United States, operating in over 45 countries. It produces and distributes reed diffusers, candles, and fragrances for the home, office, car, and garden, offering alongside its high-quality product line a full private label production service.
With a range of products featuring simple yet meticulously crafted design and packaging distinguished by skillful use of color, the goal of the exhibition project was to maximize the value of each fragrance, turning every product into a visual star.
With a range of products featuring simple yet meticulously crafted design and packaging distinguished by skillful use of color, the goal of the exhibition project was to maximize the value of each fragrance, turning every product into a visual star.
To achieve this, Effetre designed and created a trade show booth characterized by a neutral and sophisticated aesthetic, built around dark tones and materials with natural, textured finishes. This chromatic and stylistic choice not only added elegance to the space but also created a perfect visual contrast with the vividness of the packaging, allowing each item on display to stand out clearly and powerfully.
Lighting played a key role, carefully designed to guide visitors and highlight the quality and design of the products. Directional lighting, calibrated accent lights, and subtle yet effective light scenographies helped craft a coherent visual storytelling, evoking refinement, balance, and olfactory harmony.
The entire space was conceived to be immersive and orderly, free of unnecessary elements, placing sensory experience and brand identity at the center. A trade show setup that reflects the essence of the brand: essential yet distinctive, elegant yet approachable, sophisticated in its apparent simplicity.
Lighting played a key role, carefully designed to guide visitors and highlight the quality and design of the products. Directional lighting, calibrated accent lights, and subtle yet effective light scenographies helped craft a coherent visual storytelling, evoking refinement, balance, and olfactory harmony.
The entire space was conceived to be immersive and orderly, free of unnecessary elements, placing sensory experience and brand identity at the center. A trade show setup that reflects the essence of the brand: essential yet distinctive, elegant yet approachable, sophisticated in its apparent simplicity.
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