Trade Fair Booth Project for
Q8Oils
Area — Industrial & Tech
Trade Fair:
MECSPE 2025
Customer:
Q8 OILS Italia
Area:
Industrial & Tech
Designer:
Effetre
Location:
Bologna
To effectively translate these concepts into an exhibition space, Effetre handled the stand’s design and construction, developing a welcoming, functional layout that was visually consistent with the brand’s identity.
The project focused on an exhibition stand designed to encourage interaction and dialogue. Several informal contact points were created, featuring high tables and stools supported by bases made from original Q8Oils barrels—a distinctive element seamlessly integrated into the overall concept. To complete the experience, a more private lounge area, furnished with sofas, offered the ideal setting for in-depth conversations and business meetings.
Special attention was given to environmental sustainability, a core value for the client. The stand’s design incorporated natural materials such as wood, neutral-toned finishes, and a combination of preserved and live greenery — creating a visual balance that reflects respect for nature. All of this was harmonized with the brand’s institutional blue, resulting in a refined contrast that aligns perfectly with the company’s visual identity.
A tailor-made project that once again demonstrates Effetre’s ability to transform client needs into impactful trade-show booth designs — carefully crafted in every detail to combine visual identity, functionality, and storytelling.
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