Design of Vinitaly Booth for
Antonio Facchin
Area — Food & Horeca
Trade Fair:
Vinitaly
Customer:
Antonio Facchin & Figli s.s. Società Agricola
Area:
Food & Horeca
Location:
Verona
For Vinitaly 2026, Effetre designed and built the stand for the winery Antonio Facchin, transforming the exhibition space into an authentic place for hospitality and wine tasting.
More than a stand, a wine bar concept designed to enhance the wine experience.
- corner bar developed on two sides, acting as the focal point of the space
- tasting area with tables and seating to encourage visitors to stay
- display cases dedicated to showcasing the wine labels
- open and welcoming layout, inspired by the wine bar setting
- design focused on interaction and conviviality
The result is a space that invites people to pause, taste and engage, turning the visit into an experience aligned with the brand’s values.
Vinitaly Stand Design: a space that becomes an experience
The project was driven by a clear objective: to go beyond the traditional trade show stand and create a space capable of fully expressing the identity of Antonio Facchin.
The stand was conceived as a contemporary wine bar, where the wine experience takes center stage.
The corner bar, developed along two sides, defines the heart of the stand and immediately recalls the language of wine serving spaces, encouraging a direct and natural interaction with visitors.
Next to the bar area, a dedicated tasting zone was designed, with tables and seating intended to welcome guests and encourage them to stay longer.
A more intimate setting that invites conversation and allows the product to be experienced with greater attention and time.
The labels are displayed in showcase units arranged along the perimeter, designed to enhance each reference without overloading the overall visual reading.
The balance between display and conviviality was a key element in the development of the layout.
The result is a stand that becomes a place: not just display, but connection, storytelling and sharing. A space consistent with the world of wine, capable of delivering an authentic experience even within a trade fair context.
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