Maison&Objet 2025: when every stand becomes an experience

From September 4th to 8th, Paris will once again become the vibrant heart of design and the art of living: Maison&Objet returns — the international trade fair that sets the tone for the latest trends in interiors, furniture, and lifestyle.

An event where every detail speaks of creativity, experimentation, and vision. A space where objects are not just objects, but ideas to live by, concepts to be touched. In this context, every brand has the opportunity to stand out — not just for what it exhibits, but for how it is exhibited.

At Maison&Objet, a stand is far more than a display area. It’s a statement.

That’s why relying on expert partners is essential.

Effetre has been designing and building custom exhibition stands for over twenty years, with a tailor-made approach that combines aesthetic appeal, functionality, and brand storytelling. Its expertise has been showcased at major international events such as Ambiente in Frankfurt, the leading trade fair for consumer goods and home fragrances.

Case Study 1: The Olphactory – A Balance Between Elegance and Sensory Experience

At Ambiente 2025, Effetre created the exhibition stand for The Olphactory, a benchmark brand in the world of home fragrances

The goal?
To turn every product into a leading actor.
How?
With a sophisticated and immersive stand, built on dark tones, tactile materials, and lighting designed with meticulous attention to detail. Each fragrance was enhanced to stand out within the space, creating a visual and olfactory journey perfectly aligned with the brand’s identity.

Case Study 2: Max Benjamin – When the Stand Reflects the Soul of the Brand

Also at Ambiente, Effetre designed and built the stand for Max Benjamin, bringing to life the elegance and craftsmanship of the Irish brand in a space that was cohesive, emotional, and meticulously organized. The stand was divided into thematic zones to showcase each product line — from diffusers to candles to special collections — with a design that highlighted every detail while maintaining a unified brand image.

The result?
A harmonious and functional installation, able to fully express the brand’s personality without overwhelming the environment.

Why Choose Effetre for Maison&Objet

Maison&Objet is no ordinary trade fair — it’s a trend incubator, a space for contemporary exploration. It’s the perfect stage to make your brand identity resonate through a stand that speaks the language of art, design, and innovation.

Effetre knows this world inside out — and knows how to rewrite its rules in your favor:

• Tailored, strategic design
• Elegant and functional scenography
• Premium, sustainable materials
• Lighting that tells your story
• Real attention to detail
• Reliable timelines, flawless execution

Whether you’re a fragrance house, a home décor brand, or a lifestyle company, Effetre turns every space into a cohesive, evocative, and unforgettable brand story.

Maison&Objet is waiting. Your stand is your business card — Let Effetre sign it.

Contact us today to begin designing your stand for Paris.

Contact us